Since 1932 Cooplands has been providing “The taste of Yorkshire” to its loyal customers across the length and breadth of South Yorkshire. The company was obtained by new owners in 2015 and we were wheeled in to help build online brand awareness and loyalty.
Faced with strong competition from national brands such as Greggs, and low public opinion following previous company administration, the new owners were staring at quite a hill to climb.
Utilising our award-winning digital strategy services, we immediately set about raising the Cooplands’ online profile. We focused on brand loyalty from existing fans and enticing light and lapsed customers.
A barrier was low brand consideration for anything other than cakes and sausage rolls. The Cooplands’ product range was far wider than just those two items. We wanted to position Cooplands as a ‘happy high point’ in busy people’s lives with a campaign running across all channels for maximum impact.
At time of this publication total audience had grown over the first eight weeks by over 500%.
So far during our relationship with Cooplands, their business has seen a sustained period of growth and success.