No introduction is required when it comes to the world’s largest chain of fast-food restaurants. However, what you won’t know is their journey to be leaders of how millions of mobile users interact with their global empire started at our independent agency in Worcester.
Our partners on this project were Desire it, who lead the market in beacon technology, but when it came to a mobile app’s user journey for McDonald’s, we were asked to help out.
The unique part to this Click & Collect service is the actual beacons themselves. These are little ice hockey puck style objects that tell the restaurants when the customer has entered the building. Our job was to make the food ordering process fool proof, by designing the customer journey using insight and our creative grey matter.
We were proud to be part of the early stages of this concept and excited to now see it rolled out globally.