Working on the 2017 Henley McKay Kitchens brochure was a great project because we got to work with one of Worcester’s most respected luxury kitchen suppliers.
Designing brochures depends a whole lot on the visual content and quality of the collection. Henley McKay wanted to us to present a lifestyle rather than endless products, which is something we wholeheartedly agreed with. The beautiful photography made it that much easier to create an enjoyable experience around it.
For our concept, we decided to show some images bleeding into technical drawings to represent their planning service, which against the brand’s strong grey looked amazing. We wanted the reader to have a clear sense of the brand; its products, services and the lifestyle they evoke and we think we delivered just that. We have one happy client and satisfaction of a job well done!