Case

The craft beer revolution has started to see some exciting combinations of fruit and beer. Sadler’s decided it was up to them to really drive this new trend forward with their own range of fruit infused ales.

The Story

Sadler’s know beer, like REALLY know beer. Based in the heart of Stourbridge, Sadler’s have beer and food Brewhouse venues, as well as their very own craft ale brewery. Sounds like heaven right? With a whole family of beers brewed on the premises, they are constantly evolving their portfolio and pushing boundaries local, nationally and globally. Their latest venture was to break into the fruit beer market.

We worked closely with Sadler’s to develop a new beer brand, packaging and marketing style. Based on LOTS of research, beer drinking and experimenting (three of our favourite things!); we created a brand which reached out to a slightly different market for Sadler’s. The brand style made the fruit the ‘hero’ and worked with their existing brand style of using illustration to help bring forth the beer tasting notes. The comic book ‘hero’ style works amazingly well and stands out amongst a very noisy marketplace.

Hand-drawn comic style illustrations
Rolled out across can packaging and beer clips