Marketing strategy

"Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage." - John Sculley

Gaining & sustaining a competitive advantage is a difficult objective, especially if you have no real plan in place. Here at This Is Union, we provide a systematic approach to brand creation that will help you to set out a clear strategy. We begin the process by highlighting your current brand position and what your brand aspirations are. We also evaluate your audience behaviour & needs, looking at current brand content to devise a clear brand & communications strategy to help you get to where you want to be. This process looks to uncover audience connections, brand truths & new opportunities to express your brand in the digital age. From this, we'll be able to tailor everything from creative design, campaigns & content strategies to target your best customers.  


We'll be able to help you with your market, competitor & customer research, objectives & KPI setting, campaign strategy, digital & social media strategy & channel planning. 


Along your journey, we'll also be on hand to be a part of your team, and not 'just a supplier.' In an ever-growing marketplace, having the support of an experienced team goes a long way to achieving your goals business goals.  


Want to talk strategy? Drop us a line!